Something To Aim For is a charity that leads with care. Our starting point is to deeply listen to the experience of those facing barriers, uncertain futures and a dwindling sense of belonging in the industry. The questions that are raised from listening to the community for a long time are often difficult, complex, and societal. As Programme Development Lead, I wanted to create a way for us to listen with a clear focus and present what had been learned in digestible ways. It led to showcasing the tenacity of the community and their grassroots methods of making sure culture stays at the centre of Manchester life.
So I launched the Summer Listening Programme 2025, bringing together a cohort of Manchester-based artists to explore, listen, and in-turn put words to the issues and pose thoughtful critique to the status quo. By choosing Queer and Live Performance, Visual and Live Arts, Grassroots Music, and Animation, to be covered by our “Listeners”, there was a breadth of different disciplines, yet all with similarities in their career paths due to the state of the sector. It doesn’t feel too much of a stretch, that an artist working in drag, music, animation, or visual arts can all begin as a solo endeavour with a small set of tools, even by presenting their early journey via Instagram or TikTok. After this the biggest question lands - where, when, and how to present the work to your artistic peers.
The norm is a continuous artistic cycle where a new project is presented at a festival, a showcase, a corner of a pub - usually part of a wider lineup. These money draining endeavours are always in the hopes of getting the dreaded word of ‘exposure’, the promise that someone will ‘buy my project’ or ‘buy me as a maker of projects’. A call into the void of, “Please help me become sustainable doing what I love,” which is clearly accompanied by the whisper, “I don’t know how much longer I can stay in this cycle.”
A sustainable career looks different in each of these disciplines. Queer live performance is mostly locked into a niche arena of queer hubs of cities or Fringe Festivals with a rare breakout artist or team gaining a level of fame and mainstream notoriety. While in visual arts, music and animation the completed artwork is a physical artefact and can be shared, presented, screened, toured, even hosted on websites - a body of work that can be searched for and discovered later.
A major part of Something To Aim For’s work and future goals as a charity is to understand more about why these gaps in a typical career journey exist and where attention can be given to bridge them. We know that currently these gaps are filled with the many different tools of privilege which can present as nepotism, wealth that provides invaluable time to dedicate to practice, no consequence to repeated failure, and high quality learning opportunities, education and networks. The winners of the arts career race, gleefully shouting back across the gap the cold comfort of a meritocracy myth.
So here is where our Listeners Billie, Jason, Dani and Neil discovered - a not unique to - but a particularly Mancunian sensibility around the importance of community. Many performance platforming events, ad-hoc gallery spaces, and screening opportunities all happen in such spontaneous ways. The appetite for community enrichment is shown by the small venues that regularly provide free space and the legion of community volunteers that will run the projects. Meanwhile, more and more a rejection of the fame-based artistic career cycle is encouraged. Less pointing towards the distant shore of difficult funder applications to become sustainable, less a desperate journey to fame, especially if the community are being served and the artist properly paid in a grassroots way.
This summer I took on the role of Listener for Theatre. The Greater Manchester Fringe Festival gave an insight into how early theatre is supported. Although theatre often starts with writing, it quickly needs a semblance of a team and space to envision it. This leads theatre productions down the route of needing to try and find seed funding, rehearsal space, and scratch night platform opportunities. This level of entrepreneurship means that theatre practitioners become business people much sooner than other art forms especially if they endeavour to pay actors and calculate box office returns. The career journey leads in a direct manner towards needing clever ways of fundraising and self-funding, until a strong case can be made towards the Arts Council England (ACE). As the Hodge Report highlighted, there is a wish from the community to have less bureaucracy and long decision timelines required to gain smaller amounts of funding. It can prove to be a full time job attempting to gain ACE or a patchwork of smaller funding opportunities. Often this only feels worthwhile or becomes desperately necessary once the project is already in motion, leaving a serious financial risk around the project when completion is attempted in the event of a rejection from ACE.
In 2025, the Manchester Fringe and Edinburgh Fringe Festival are still both arenas where theatre-makers attempt that big leap into recognition. Manchester Fringe manages to maintain an environment where a very new piece of work needing a testing ground can be staged to much less financial risk and warmer more open audiences. Edinburgh, even with the Keep It Fringe funding, has for a long time been an environment that necessitates you bring your most polished, impactful, audience challenging or genre-focused work, lest you prepare to drown in a sea of not always fair commentary around your work - judging it half-baked or too green. This with the recent announcement of a large reduction in the Keep It Fringe fund overall, which was mostly a bandage over the unsustainable nature of the Edinburgh Fringe but the number of registrations continues to rise. The risk of entering into the wild west that is the Ed Fringe is financial in the first instance but compounded by the difficulty in building community, joining networks or being able to have any kind of artistic growth. Attendees must focus every waking hour on audience numbers, producer chats or reviews - lack of any one of these three is abject failure. Networking with peers that you don’t already know is almost impossible, but I’d like to imagine an Ed Fringe where widespread supportive mentoring can occur between veteran and newbie attendees. Unfortunately, the feeling of being up against stiff competition permeates everything.
Throughout the summer, our Listeners teased out the golden thread connecting all the artforms and the wonderful artists doing their best to make their work sustainable. They discovered a city that seeks to nourish itself culturally and artistically. It goes without saying, practitioners working on grassroots or niche work needs to be funded more with long term timelines. Where a young person can grow up building their confidence and wellbeing with experienced local artists in a non-flashy community arts programme, that is still there a couple of decades later for their own kids to take part. A level of sustainability and security for the value of art at this level should not be an outrageous demand. The grassroots arts ecology is vital for experimentation, low risk care-led creation processes and reflection cycles. Mentorship and sustainability support is the first step towards most artistic careers even for those artists shooting for the stars but many would love to be empowered to remain in their communities - no grander stages needed.
